This presents a significant advantage, as it streamlines the process and reduces customer abandonment. They changed their website to Progressive Web App for mobile users. The application shell is the third technical component of the PWA. It is specialized to split the static and dynamic content of the application. The minimal CSS, HTML, JavaScript, and any other dynamic and static resources offer the structure for your web page. This component ensures a very critical approach to the development of progressive web apps.

progressive web apps example

From the browser you can bookmark it and add the app to your home screen with just a few taps. Nowadays in order to run a website, it should be encrypted with a SSL certificate, this adds an extra layer f security. Now, as we already know PWAs are site converted into app which means they are more secure because they run on HTTPS. These are security protocols that allow safe exchange of data between client and server so that is doesn’t get tampered with.

Cross-Browser Support

Fascinated by the innovative web development trends and its features, they lastly decided to devote themselves to a Progressive Web App. It is extremely user-friendly and eye-catching, which performs like an app and functions effectively in the areas having unstable network connections. It appears and feels like a native app but is fast, tiny, and greatly responsive. Supported by Google, PWA technology has statistically improved conversion rates of a lot of businesses by more than 36%. Debenhams is a long-standing British retailer with 178 locations in the U.K., Ireland, and Denmark.

progressive web apps example

While Uber and Instagram started with apps first and went with websites later, Pinterest was originally a website. One year after the website launch, Pinterest developed its native app on iOS, followed by the versions for other mobile platforms. Surprisingly, nearly 80% more tweets appeared via Twitter Lite than before via the native app. Starbucks wants their customers to be able to browse the menu, customize their orders, and add items to their carts, with or without wifi.

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The ride-hailing company placed its Window 10 app behind the scenes in 2018 in favour of the PWA that was first launched in July 2019. To accommodate its 120 million visitors a month, German tech company Trivago launched its PWA to help more users search and compare hotel prices before they go on a trip. Another leader in the online booking industry is Treebo, a hotel reservations platform.

The Uber PWA is designed to make car booking viable on low-speed, 2G networks. The new PWA experience has tripled its conversion rate by reducing page-load times by 38%. Compared with their previous mobile site, MakeMyTrip drove a 160% increase in user sessions and lowered the bounce rate by 20%. PWAs include features such as smoother navigation, push notifications, offline mode, super-fast load times, or add to home screen, just to give a few examples. They are served via HTTPS to prevent snooping and ensure content has not been tampered with by unauthorized third parties.

On-Demand Delivery App Development: Complete Guide 2023

Although there may still be a little ambiguity, we now have a good idea of what a progressive web app is. A Web App Manifest – a JSON file that provides a description of the application to the browser, including details like the name, author, icon, description, and resources to run it. The term “Progressive Web App” was coined in 2015 by Francis Berriman and Google engineer Alex Russell. They had been observing the emergence of a new class of web applications, and over dinner decided to define and name them. Starbucks also launched Starland, a mobile game based on augmented reality. It is similar to catching Pokemon, but you must catch flying stars here.

  • You will see how famous brands improved the main KPIs after this technology implementation.
  • When assessing whether your next application should be a progressive web app, a website or a native mobile application, first identify your users and the most important user actions.
  • While Google can afford that , Apple is not in such a comfortable position here.
  • Research has shown that users tend to engage more with installed apps compared to visiting the official sites.

Make it easy for your users to share URLs and content to peers or on social media. This is particularly important when customers are at the end of the sales funnel and are ready to become your promoters. Make sure the back button returns to the exact scroll position in the list they were on. If not, the user experience may be inhibited as customers may get frustrated if they have to scroll endlessly.


The offline functionality will be a great bonus for people living in rural communities with unstable Internet connection or consumers going in and out of connectivity during the day. Progressive web apps use HTTP protocol and SSL certificate that carefully protect transmitted data and prevent men-in-the-middle attacks. This tool can inform the audience about new products, special offers, and discounts. Yes you’re right, they actually closed all physical stores last year.

progressive web apps example

Jumia Travel’s mobile users are redirected to Travelstart even on the PWA where they can book flights, hotel accommodations and cars for rent. Capitalizing on the success of its online marketplace, Jumia ventured into the travel industry with Jumia Travel. Its PWA was instrumental in increasing traffic by twelvefold and conversion rates by 33% according to Google. After experiencing success in its native app, the company found out that limited connectivity in the country with data caps on inferior smartphones can make user access a lot frustrating.

Social networking platforms with PWAs

The PWA improved user experience and optimized budget spending – resulting in a higher conversion rate and growth in traffic of 150%. Effective Engagement – PWAs deliver an immersive experience for users. Content loads quickly, remains accessible when offline and push notifications are enabled. progressive web apps Viewed using a desktop browser, a PWA appears as a regular website and if viewed on a mobile browser, the site appears as a hybrid of a website and an app. Once on the site, a pop-up prompts the user to install the app onto their device without the requirement to sign in to an app store.

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